Sep 26, 2024  
2023-2024 General Catalog 
    
2023-2024 General Catalog [ARCHIVED CATALOG]

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MKT 163 - Merchandising


3.0 Credit(s)
Lecture 3
Lab 0
Merchandising examines the world of retail marketing, the environments of retailing, the retailer’s resources, and the evaluation of retail markets. Emphasis centers on decision-making through the use of case problems.



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