Aug 05, 2026  
2026-2027 General Catalog 
    
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2026-2027 General Catalog
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MKT 110 - Principles of Marketing

3.0 Credit(s)
Lecture 3
Lab 0
Principles of Marketing concerns the role of marketing in society, consumer behavior, product management, distribution, pricing concepts, strategic planning, and promotional activity within a business environment.


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