MKT 190 - International Marketing

3.0 Credit(s)
Lecture 3
Lab 0
International Marketing introduces terms used in international marketing and sources of information on international markets. Development of sensitivity toward foreign business environment and familiarity with operations of multinational corporations are covered. The course is designed to provide experiences in culture, social, economic, and political environment of marketing in a foreign country.
Note(s): Meets diversity requirement for graduation.