Jan 13, 2025  
2021-2022 General Catalog 
    
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2021-2022 General Catalog [ARCHIVED CATALOG]

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MKT 150 - Principles of Advertising

3.0 Credit(s)
Lecture 3
Lab/Clinical 0
Principles of Advertising explores the communication element of the marketing mix. It covers topics of advertising, personal selling, publicity/public relations, and direct marketing.


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