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Apr 18, 2024
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MKT 165 - Retail Management
3.0 Credit(s)
Lecture 3
Lab/Clinical 0
Retail Management covers retail site location, designing, staffing, and organizing the retail store. It encompasses developing the retail offering and getting the merchandise into the store, developing and controlling the merchandise plan, and setting and adjusting retail prices. Emphasis centers on decision-making through the use of case problems.
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