Mar 28, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog [ARCHIVED CATALOG]

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MMS 135 - Introduction to Copy Writing


3.0 Credit(s)
Lecture 3
Lab/Clinical 0
Introduction to Copy Writing provides the knowledge necessary to critique and write various forms of continuity used in the broadcast industry. Students examine present commercial copy and appraise its value to the consumer and the merchant. In addition, students write a variety of copy, selling products, services, and promotional events.



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