Marketing, A.A.S.

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Campus Offered: Council Bluffs

The Marketing program of study provides students with an opportunity to develop a technical understanding of marketing/retail principles and procedures, merchandise selection/buying/distribution, entrepreneurship, and promotional concepts. Students further develop their management potential through extensive paid internships. Graduates of this program are awarded an Associate of Applied Science (A.A.S.) degree.

Students must complete the curriculum described below:

Recommended Course Sequence

First Semester

MKT 140 - Principles of Selling 3.0 Credit(s)
MKT 154 - Visual Merchandising 3.0 Credit(s) ⁴
MKT 163 - Merchandising 3.0 Credit(s) ⁴
MKT 185 - Marketing Internship I 2.0 Credit(s) ⁴
MKT 191 - Seminar I: Career Options 1.0 Credit(s) ⁴
A.A.S. Communications Requirement (ENG 105 -ENG 110 ) 3.0 Credit(s)

Semester Total: 15.0 Credits

Second Semester

MGT 170 - Human Resource Management 3.0 Credit(s)
BUS 130 - Introduction to Entrepreneurship 3.0 Credit(s)
MKT 150 - Principles of Advertising 3.0 Credit(s)
BCA 184 - Comprehensive Web Page Design Software 3.0 Credit(s)
or
Marketing/Business Elective 3.0 Credit(s) ¹
General Electives 6.0 Credit(s)²

Semester Total: 18.0 Credits

Third Semester

MKT 110 - Principles of Marketing 3.0 Credit(s)
MKT 184 - Customer Service 3.0 Credit(s) ⁴
BUS 154 - E-business 3.0 Credit(s)
MKT 189 - Marketing Internship II 2.0 Credit(s) ⁴
MKT 193 - Seminar II: Applications in Management 1.0 Credit(s) ⁴
MKT 165 - Retail Management 3.0 Credit(s) ⁴
A.A.S. Communications Requirement (ENG 105 -ENG 110 ) 3.0 Credit(s) ³

Semester Total: 18.0 Credits

Fourth Semester

Marketing/Business Elective 3.0 Credit(s) ¹
MKT 190 - International Marketing 3.0 Credit(s)
BUS 121 - Business Communications 3.0 Credit(s)
MGT 195 - Workplace Empowerment 3.0 Credit(s)
Social Science/Humanities Elective 3.0 Credit(s)

Semester Total: 15.0 Credits

Total Semester Hours Required 66.0

Notes:

⁴Courses offered on a two-year rotation.

³ Business and Financial Math recommended.

²Computer science course recommended.

¹ Marketing/Business Electives must be selected from the following:

Marketing/Business Electives

ACC 111 - Introduction to Accounting 3.0 Credit(s)
ACC 121 - Principles of Accounting I 3.0 Credit(s)
ACC 122 - Principles of Accounting II 3.0 Credit(s)
APP 150 - Clothing Selection 3.0 Credit(s)
APP 210 - Apparel Textiles 3.0 Credit(s)
BUS 102 - Introduction to Business 3.0 Credit(s)
MGT 101 - Principles of Management 3.0 Credit(s)
MKT 198 - Sports Marketing 3.0 Credit(s)