Marketing Management, A.A.

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Campus Offered: Council Bluffs

The Marketing Management program of study prepares graduates to perform basic marketing functions in industrial, wholesale, retail, and service areas. Students learn the principles of marketing and marketing management, including sales, advertising, communication, business mathematics, and computer skills. Graduates of this program are awarded an Associate of Arts (A.A.) degree.

Recommended Course Sequence

First Semester

MKT 140 - Principles of Selling 3.0 Credit(s) ¹
MKT 110 - Principles of Marketing 3.0 Credit(s) ¹
MGT 101 - Principles of Management 3.0 Credit(s) ¹
ENG 105 - Composition I 3.0 Credit(s)
ECN 120 - Principles of Macroeconomics 3.0 Credit(s)

Semester Total: 15.0 Credits

Second Semester

MKT 150 - Principles of Advertising 3.0 Credit(s) ¹
Marketing/Business Elective 3.0 Credit(s) ^{1, 2}
ECN 130 - Principles of Microeconomics 3.0 Credit(s)
ENG 106 - Composition II 3.0 Credit(s)
A.A. Mathematics Requirement (MAT 121 -MAT 227 ) 3.0-4.0 Credit(s)

Semester Total: 15.0-16.0 Credits

Third Semester

SPC 112 - Public Speaking 3.0 Credit(s)
Mathematics/Science Elective 3.0 Credit(s)
Social Science Elective 3.0 Credit(s)
Humanities Elective 3.0 Credit(s)
Distributed Requirement 3.0 Credit(s)
Marketing/Business Elective 3.0 Credit(s) ^{1, 2}

Semester Total: 18.0 Credits

Fourth Semester

MKT 190 - International Marketing 3.0 Credit(s) ¹
MGT 170 - Human Resource Management 3.0 Credit(s) ¹
Lab Science Requirement 4.0 Credit(s)
Humanities Electives 6.0 Credit(s)

Semester Total: 16.0 Credits

Total Semester Hours Required: 64.0

Notes:

One elective must also satisfy the diversity requirement.
¹Required courses for the program

²Marketing/Business Electives must be selected from the following:

Marketing/Business Electives

ACC 121 - Principles of Accounting I 3.0 Credit(s)
ACC 122 - Principles of Accounting II 3.0 Credit(s)
BUS 121 - Business Communications 3.0 Credit(s)
BUS 154 - E-business 3.0 Credit(s)
BUS 130 - Introduction to Entrepreneurship 3.0 Credit(s)
MKT 154 - Visual Merchandising 3.0 Credit(s)
MKT 185 - Marketing Internship I 2.0 Credit(s)
MKT 189 - Marketing Internship II 2.0 Credit(s)